PlayMonster grows global presence with Interplay UK rebrand

US toy maker, PlayMonster has put its stamp on its UK enterprise, Interplay, rebranding the outfit as PlayMonster UK some three years after it completed its takeover of the company.

The move is part of PlayMonster’s plans to strengthen its global position in the toy industry. PlayMonster UK will remain a subsidiary of PlayMonster LLC and will be headquartered in its High Wycombe office with its own UK team.

The outfit will continue to be led by managing director, Adrian Whyles. Meanwhile, PlayMonster LLC will continue to operate out of its Beloit, Wisconsin headquarters reporting to CEO Bob Wann.

In 2016, PlayMonster acquired a North American license for Interplay’s top-selling My Fairy Garden brand which saw major global success. After two years of strong partnership and continued growth, PlayMonster acquired Interplay’s operations and full brand portfolio.

“This announcement will serve to expand PlayMonster’s worldwide brand presence, and to further PlayMonster’s growth and evolution towards becoming one of the industry’s top toy companies,” said Bob Wann, CEO, PlayMonster.

“Everything we do across PlayMonster worldwide champions the power of play in children everywhere by continuing to innovate and bring smiles to young faces across the globe.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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