Following the successful revival of the hit ’70s toy line, Timber Tots, Bandai UK has detailed plans for a round of heavy investment into the retro children’s brand, kicking things off with the release of the Timber Tots Nursery Rhyme.
The new song has been created to inspire a new generation of young fans to create stories and get imaginative with the Timber Tots toy line and its hero play-set the Magic Tree, a staple of the Timber Tots universe and one that has been delighting kids since it was first introduced in 1975.
Bandai UK’s sing along nursery rhyme will bring the magical community of woodland creatures to life, in homes across the world. The Timber Tots Song is just one of the many investments being made into the brand. There is also a brand new Timber Tots website (Timber Tots, Nature is Magic) which hosts the full product range, engaging story books and activity sheets for little ones to enjoy.
This is all on top of Timber Tots’ very active social media channels which have built a strong social media following, keeping fans up to date with cute content and competitions (Instagram and Facebook).
Bandai UK will also be expanding the collection of toys this year following a positive launch in 2020.
Magali Clouzet, senior brand manager for Bandai UK, said: “We are so pleased to see investment being placed behind Timber Tots, especially after such a positive launch for us in 2020. The toys have a multi-generational appeal, from the nostalgic grandparents and parents to pure joy from preschoolers when they learn how to “pop” open the Magic Tree and let their imaginations run wild.
“We are thrilled to be expanding on the collection of toys in 2021, that will not only engage little ones but teach them about nature and the world around them. And what fun to have a song that helps bring the wonderful woodland characters to life.”