Asmodee earmarks ‘massive year for Pokémon Trading Card Game’ as it readies 25th anniversary Shining Fates expansion

Asmodee UK has cited 2021 to be a ‘massive year for the Pokémon Trading Card Game’ which is gearing up top release the Shining Fates expansion, its first major product release in the year as the brand celebrates its milestone 25th anniversary this year.

Despite the challenges of the pandemic, the Pokémon Trading Card Game saw a ‘phenomenally successful 2020,’ and is now set to receive ‘an even bigger boost’ thanks to the milestone year for one of the most popular and successful entertainment franchises in the world.

Launching this Febraury, the Shining Fates set spotlights the game’s ultra-rare and powerful Shiny Pokémon variants with a special expansion that sits outside of the current Sword & Shield expansion block. The latest instalment of the Sword & Shield expansion will arrive in March.

This is the first time that the game has released such a set this early in a year, having previously only done so in Q4.

The set will be led by the iconic Pikachu, who stars in the Pokémon TCG: Shining Fates – Pikachu V collection. This boxed set features Pikachu V in the form of both a full-art foil promo card and a foil oversize card, as well as coming with four booster packs.

Another fan-favourite Pokémon, Eevee, will take a turn in the spotlight as well as it fronts the set’s Elite Trainer Box in gigantic VMAX form. This bumper product, attractive to both collectors and players, includes a majestic foil promo card of Eevee VMAX as well as 10 Shining Fates booster packs and a variety of themed accessories.

The Pokémon TCG, including the full Shining Fates expansion and other exciting lines in the works for the remainder of this celebratory year for the game, is available to the UK trade exclusively through Asmodee UK. Retailers wanting a closer look at what’s next for this mega-popular brand should make sure that they book a meeting at the third edition of AsmoFair, the company’s pioneering virtual trade show.

Running from January 17 to 23, AsmoFair will bring attendees closer than ever to the feeling of an in-person event thanks to additions including a 360-degree virtual tour of a fully built show stand.

With meetings also available at evenings and weekends in order to accommodate as many needs as possible, retailers can visit asmofair.co.uk in order to book a slot and see everything that’s coming up from the games specialists.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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