The LEGO Group is celebrating ten years of LEGO Ninjago with the launch of a new LEGO retail exclusive set, a raft of new collaborations, and a nostalgic look back at some of the franchise’s key milestones.
Kicking off the 10 year anniversary celebrations, The LEGO Group is releasing a total of 23 LEGO Ninjago sets, including 11 Legacy sets – eight of which launched on January 1st this year, one retail exclusive set, and two final sets in June.
The retail exclusive will be released on February 1st and will be a three-level LEGO Ninjago City Gardens set in tribute to the last decade of the brand. Four more LEGO Ninjago sets linked to the TV series will be released in March this year, and a further five in June.
LEGO will also be catering for the younger builders with the launch of three LEGO Ninjago sets for kids aged four and upwards. These will land in March and June this year.
Seven of the 11 anniversary Legacy sets will also come with a limited edition golden minifigure depicting one of the six hero ninja (Kai, Cole, Zane, Jay, Lloyd, or Nya) or Master Wu.
Sets such as LEGO Ninjago Tournament of Elements, Zane’s Titan Mech Battle, LEGO Ninjago Epic Battle Set – Kai vs Skulkin, and LEGO Ninjago’s Catamaran Sea Battle will be among the new launches.
Since its launch in 2011, LEGO Ninjago has been on a mission to help teach children values of inclusivity, friendship, and confidence. The past decade has seen the franchise build beyond its 13 TV show seasons and several mini-movies, into a portfolio of LEGO sets and merchandise, several video games and app games, a major movie, a series of magazines, colouring books, graphic novels, children’s books, even hotel rooms and a theme park ride at LEGOLAND.
“It has been an amazing journey to see a product range turn into something that kids have enjoyed for 10 years,” said Michael Svane Knap, design manager at the LEGO Group, who has been working on the LEGO Ninjago product line since 2013.
“Some have grown up with LEGO Ninjago and are now expressing their gratitude and telling us how they have learned lifelong skills. In my opinion, that is the best thing about LEGO Ninjago. Kids learn about friendship, confidence, and much more.”
In addition to the new sets, LEGO has also embarked on new collaborations, including a partnership with the streetwear and clothing brand HYPE. The inspiration behind the new streetwear collection was the futuristic and colourful city ‘the Prime Empire’ from the 2020 LEGO Ninjago TV series.
Further collaborations with clothing brands will be detailed in the coming months.