Spin Master to launch first Supercross toy line in global master licensing deal

Spin Master is going full-throttle for 2021 with the launch of the first Supercross toy line, a range developed through an exclusive, multi-year licensing partnership with Feld Entertainment.

As the global master toy licensee, Spin Master will launch a series of diecast and collector bikes each based on the premier off-road motorcycle racing series. The first wave of Supercross toys will look to deliver reimagined play experiences and heightened authenticity for kids, collectors and fans of the brand.

The action will get underway with the introduction of the Supercross 1:24 diecast Bike with Rider, a collection that comes with real bike manufacturer and athlete details. Kids can grip the articulated race ring on the back of the rider to maneuver the bike, enabling it to complete stunts such as wheelies, tail whips, jumps and turns akin to those seen at the live events.

Each 1:24 scale bike also comes with a unique collector poster of the featured rider.

Meanwhile, the new official 1:10 Scale Supercross Collectors Bikes are authentic racing replicas of the top pro rider’s bikes. Each features detailed sculpts, realistic graphics, working rear suspension and metal diecast motors. The range includes replicas of Justin Brayton, Ricky Carmichael, and Justin Hill’s bikes, complete with a display stand.

“We’re starting off the new year with the first ever Supercross toy line, recreating the adrenaline and excitement of the popular live events at homeintroducing play opportunities never before seen in Supercross license history,” said Adam Hyman, Spin Master’s vice president of marketing.

“The line delivers a new way for fans to engage with Supercross bikes and their esteemed riders – and this is just the beginning with further product innovation and new price points in the pipeline for Fall 2021.”

A leader in motorcycle racing, Supercross attracts top professional athletes from around the globe, each in the race to become the Supercross World Champion.

The new toys will aim to entertain and inspire children through every day play and a means of helping fans interact with Supercross beyond the live event.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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