Panini unveils Scotland Official Campaign Sticker Collection 2021 following the country’s European Championship qualification

Panini has unveiled the Scotland Official Campaign Sticker Collection 2021, a new launch that follows the country’s nail biting European Championship qualification last year.

The exclusive collection will feature 200 stickers starring the entire squad, with much-loved shiny stickers among the line-up. The album features four pages dedicated to the entire squad, as well as 20 pages focusing on individual players, with facts and stats about their footballing careers.

Four pages highlight key moments in the squad’s historic path to the championships, and a further two pages shine the spotlight on the star performers who led Scotland to glory.

Starter packs are priced at £3.99 and include a 36-page album and four packets. Each packet costs 80p and contains five stickers. The collection goes on sale on January 28th, 2021. 

Mike Riddell, managing director of Panini UK and Ireland, said: “Scotland’s qualification for their first major tournament since the 1998 World Cup not only ends 22 years of waiting patiently for life-long Scottish football fans like myself, but also brings Scottish football to the forefront for a whole new generation of sticker collectors. I cannot wait for this celebratory collection to burst onto the Scottish  market.” 

Chris Rawlings, Scottish FA Commercial Director, added: “It has been far too long a wait for Scotland supporters to see their heroes in a Panini  sticker album for a major finals.

“We are looking forward to capturing the imagination of a whole new generation of sticker collectors  and hope that this is just the first of many sticker albums we collaborate with Panini on in the coming years.” 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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