Sustainability and family buying power lead ’21 predictions as The Insights People launch Parents Insights

Consumer brands must be integrating sustainability efforts into all parts of their operations if they want to be hitting the right notes with parents and families in a new age of consumerism, suggests a new report from the Insights People who has launched a new arm to its global operation in Parents Insights this month.

Among the ten predictions for the coming year that the report has made, particular emphasis has been placed on the sustainability measures taken by brands and the expectations of modern shoppers of all consumer-facing brands to be taking the appropriate steps towards more ethical operations.

As well as this, all brands should be aware of the new ways in which families are connecting and the report suggests that brands “should be more conscious of the extended family buying power and influence.”

The new research follows the official launch of The Insights People’s new division, Parents Insights, the latest string to the market intelligence experts’ bow and an operation that went live on January 1st this year.

Parents Insights will aim to provide the most comprehensive and dynamic understanding of parents and families attitudes, behaviour and consumption across Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Russia, Spain, UK and US.

“Over the last year we have seen unprecedented demand for our services and many clients have said that they would love us to expand and create Parents Insights,” said Nick Richardson, founder and CEO of The Insights People.

“For the last six months the team have been working on the development of the survey, with academics from universities to develop the survey and a series of new tools, which we will significantly complement our Kids Insights and Parents Insights data and insights.

“This means 2021 is shaping up to a very exciting year for our business, but more importantly we are best positioned to help our clients understand the changing landscape and maximise their ROI across their businesses.”

To mark the launch of Parents Insights, The Insights People has produced its first ever Parents Insights Future Forecast report, which makes 10 predictions for the parents and family sector in 2021.

Research and Trends director at The Insights People, Sarah Riding, said: “Our expert team of researchers have made 10 predictions for 2021, one of the key themes is how brands really need to embrace sustainability into all parts of their operations.

“The report also predicts how the Covid pandemic has made families reconnect with one another in virtual worlds, and how in many ways’ families are more connected than before – and suggests that maybe brands should be more conscious of the extended family buying power and influence.”

To download the full complimentary Parents Insights Future Forecast 2021 report, please visit:

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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