The pop culture specialist, Funko, has appointed the media expert ChizComm Beacon Media to handle the multi-platform media for its newest toy line, Snapsies. The appointment has been made as Funko continues its push towards a more diversified toy portfolio.
Under the appointment, ChizComm Beacon Media will handle kids media across linear, digital, video on demand, OTT, influencer, search, and social which include’s Funko’s new @originalfunkokids YouTube and Instagram channels.
“As Funko diversifies its portfolio into toys, being selected as its partner to help push this agenda forward is an incredible honor,” said Harold Chizick, CEO of ChizComm.
“It’s a brand we’ve always admired and we look forward to sharing our innovative approach and expertise in connecting with kids, families and fans to create as much awareness and momentum as possible.”