Collectable plush brand Cats vs. Pickles lands in UK to ‘mirror sell-out success in the US’

Cats vs. Pickles, an international children’s IP that has rocketed to fame on YouTube, is looking to mirror its US success as it prepares to set all four paws down on the UK’s shores this year.

Made available to the UK market through Paul Fogarty’s TWO IN 1 Direct, Cats vs Pickles will introduce its eclectic range that spans more than 100 different styles of Cat and Pickles collectable plushies, Kitty Condo Habi-cats, themed special editions, Jumbo Plush, character pillows, and more.

It follows a soft launch for the brand here in the UK that, through a limited roll-out of the collectable plush range before Christmas, was met with ‘an impressive response,’ and reports of retailers selling 1,500 units within just a few weeks.

In the US, the demand for Cats vs Pickles has been driven by a large volume of bespoke online content created by Cepia. Short form video content on YouTube has generated more than 110 million views from a global audience, with more than 16 million views in the UK alone.

According to Fogarty, average sales of the Cats vs Pickles range have hit over 30 units sold per week, with many major outlets hitting as high as 50 units per store, per week.

Fogarty said: “Cats vs. Pickles is a long-term brand with much more to come from the range later in the year, including licensing. Cepia will be supporting the collection with a comprehensive and heavy marketing schedule, including TV, pre-roll and influencer activity. It’s going to be big.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

More chances to network as BLE goes digital on 30 November and 1 December

Attendees to Brand Licensing Europe, which took place at ExCeL London last week, participated in …