Asmodee launches new Brain Games and Two-Player Games ranges to fend off lockdown boredom

Asmodee has detailed the launch of two new key ranges for the year as the UK board gaming giant looks to reinforce its belief that ‘there’s a perfect game for every occasion’, particularly over the UK’s extended lockdown period.

As part of an update to its existing collections, Asmodee has unveiled new lines in its Brain Games and Two-Player Games collection. Each key range highlights a handful of market-leading titles for different audiences, and is each will be bolstered with strong marketing support from Asmodee.

The first of the new collections, Brain Games, features products that are ‘perfect for creative and enquiring minds.’

Each title engages different parts of the mind and all are designed to suit younger players while also offering fun and excitement for adults. Ideal for keeping young minds engaged while stuck at home, the range includes the likes of creative storytelling game Rory’s Story Cubes and the brain-teasing memory challenge of the BrainBox series.

Meanwhile, the Two-Player Games range is billed as ‘perfect for when three’s a crowd and great ways for couples to unwind after a long day of video meetings or after kids have gone to bed.’

The range comprises titles such as the hit word game Bananagrams Duel and Patchwork.

Brain Games and Two-Player Games stand alongside Asmodee’s existing key ranges, each of which has had its contents updated for the new year. Quick-Play Games spotlights games which are as fast to learn as they are to play, while Modern Classics highlights major products that have driven the 21st-century renaissance in board gaming and continue to lead in sales.

“The Family Games range focuses on titles which are perfect for getting players of all ages around the table together for shared fun, while the Party Games range features casual and hilarious games suitable for larger groups,” said Asmodee.

Each of these ranges can be explored in more detail at the third edition of AsmoFair, Asmodee’s pioneering virtual trade show which offers retailers a chance to get an up-close look at all the major new additions to their catalogue for 2021.

Running from January 17th to 23rd, the event now features a 360-degree virtual tour of a fully built show stand that brings attendees even closer to the feel of an in-person show.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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