Year on year growth for Clementoni despite the challenges of 2020

Clementoni is celebrating a year of significant growth over the course of 2020, an achievement it has come by despite the uncertainty surrounding the world’s coronavirus crisis that set the tone of the past 12 months.

Putting its success down to the ‘dramatic rise in sales in puzzles’ as well as some new ‘exciting innovation across the Baby Clementoni range, the Italian brand predicted it would see in excess of 25 per cent growth by the end of the year.

Clementoni has built a solid presence across three main categories – Infant, Science/Construction and Adult Puzzles – which is translating into strong performance, for puzzles in particular. There has been heavy investment into product development and licenses such as Peppa Pig, Harry Potter, Disney and Science Museum, with hero product being the Peppa Pig Clemmy Bus from the Baby Clementoni Soft Clemmy range, the Harry Potter and Disney Panorama Puzzles and the Science Museum Construction range.

‘Clementoni had a positive start to 2020, launching brand new innovation at Toy Fair with the Play for Future range,’ read a press release from the firm.

‘Made from 100 per cent recycled plastic and being 100 per cent paint free, the company’s new direction was a major statement for the toy industry and products including core and licensed puzzles, plus the Baby Clementoni My First Ride On and Workbench were all extremely well received.’

As well as supporting new and key lines with additional TV spend and consumer marketing, the company has underlined its commitment to retail, while its strategic partnerships with core retailers has seen strong support during the Pandemic. 

‘2020 was not been without its challenges though,’ said Clementoni. ‘With unprecedented demand comes the need to be both reactive and proactive with supply. With people spending more time at home last year and creating more quality time as a family, the trend for traditional play patterns has led to an abnormal spike in sales across the board, but in particular for puzzles.

‘Clementoni  has remained as flexible as possible, increasing operating hours at manufacture and warehousing to ensure a seven day working week as well as investing in new machinery which will increase capacity for 2021.’

Starting this month, Clementoni will be introducing new product launches with licenses such as Pink Fong’s Baby Shark.

‘The company is showing no signs of slowing down and will continue to deliver high quality, exciting product that consumers love,’ it said.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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