Mindfulness and detoxing through traditional toys will be ‘strong theme for 2021’, says Gibsons

Mindfulness and detoxing from the stress of life and its many digital devices will remain a strong consumer theme as we head into the New Year, according to the UK’s own Gibsons Games who witnessed a 33 per cent increase in puzzles sales across the last year.

It’s just one of the lasting effects of the pandemic that the British traditional games and puzzles maker is expecting to be maintained as the nation continues to grapple with a still rampant coronavirus and suggestions of further restrictions now ‘until Easter.’

“Like much of 2020, we will all be forced to slow down and people will continue to turn to toys and traditional past times to keep them entertained,” Samantha Goodburn, marketing and PR manager at Gibsons, told ToyNews.

“Slowing down, focusing on mindfulness and detoxing from our digital devices is so important, which is one of the reasons why we say a 33 per cent increase in puzzle sales in 2020.”

In August last year, Gibsons launched its Rainbow Heroes puzzle, a range to celebrate all the key workers who have continued to help the country through the pandemic. With the launch, Gibsons will be donating £2 from every puzzle sold to the Samaritans charity.

The company is now working hard to develop a host of new products to entertain all generations as consumers continue to focus on traditional past times.

“We have had lovely messages from new customers explaining how puzzles have been a saviour throughout lockdown, and that they have found a new hobby,” added Goodburn. “We have also seen popular TV series like The Queen’s Gambit take to our screens, which has sparked a new consumer interest in traditional games.

“In fact, in December our games sales were up 28 per cent, so we hope this trend continues.”

Gibsons will be hosting its own Virtual Trade Show from February 1st to 5th this year in the form of an online conference that will give buyers the opportunity to partake in private showcases of new products releases, engage in one-on-one meetings, and confirm listings for the year.

The link to the booking platform will be released shortly.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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