ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Petron Sports has struck an exclusive distribution partnership with The Source to bring its Sureshot and Stealth brands to the UK and Eire retail scene. The partnership will take effect on January 1st 2021.
“This is a great opportunity,” said Martin Saunders, MD for Petron Sports. “We have had an association with The Source’s parent company for over a decade now. The timing was right for us to have a partner in the UK, that we can trust in order for us to grow our International business.”
Stacy Guest, MD for The Source, added: “We are delighted to be working with these two brands. Over the past 10 years we have sold these items in our stores under Red5 or Stryker branding and we are looking forward to helping them achieve their full potential.”
For more information on this arrangement, please contact stacy.guest@thesource.co.uk
