Wow! Stuff’s collectable range Wow! Pods tops the Amazon Best Seller Charts

Wow! Stuff’s recently-launched and hit collectable range, Wow! Pods has risen to in the sales ranking to top the charts on Amazon’s Best Seller list in two categories, a result that the company cites as ‘all the more impressive,’ given that the brand’s TV ads haven’t even aired yet.

“We have some super TV commercials waiting in the wings which were due to air across the usual TV channels in the UK,” said Richard North, Wow! Stuff CEO. “We had seen the sell-through success in other territories and now at UK retail without any promotions at all, so decided to launch with our social media campaign from the KidsKnowBest team.

“The sales at our retail partners has beaten everyone’s forecasts and we’ve now sold out several times and are ranked number one in two categories across Amazon: Kids’ Play Action figures and Collectables Figures and Memorabilia.

“Facebook comments are extraordinary, fans just love them and 2021 will reveal loads of new great brands and rare models for fans to add to their collections.”

Marvel, DC, Harry Potter, and Pixar brands are among the leading licenses within the Wow! Pods collection, while Facebook comments indicate that the Wow! Pods collection has already picked up a broad age range of fans and collectors.

One social media comment read: “See, you’re advertising with young kids which means I’m gonna feel stupid buying em… I’m still gonna. I’m 52 and a nerd so the hell with it.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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