MGA Entertainment has detailed the launch of its LOL Surprise franchise’s #Hairgoals Series Two as well as its first O.M.G. boy fashion doll, following what has been another year of critical acclaim for the brand.
For the fourth year running, LOL Surprise found itself among the DreamToys’ Top 12 Toys for Christmas, proving the brand’s staying power within a dolls sector that has seen strong sales and engagement across the board throughout this year of the pandemic.
Building on that strength, MGA Entertainment’s #Hairgoals returns with a new set of characters to collect in its second series, while new O.M.G. fashion dolls have been added to the range via the Winter Chill O.M.G. Fashion Dolls collection and the O.M.G. Remix 2 Pack which features the brand’s first O.M.G. boy.
Each set comes complete with layers of unboxing, packaging that transforms into themed playsets, stylish accessories and catwalk-inspired fashion looks.
#Hairgoals Series 2, a range of dolls that come complete with real rooted hair, follows up from the successful 2019 launch of its first series. Fans can unbox the new hairspray style packaging which doubles as a salon play-set, to find 15 new surprises inside. What’s more, each character can be dipped in water to reveal a surprise colour change.
Meanwhile the L.O.L. Surprise! O.M.G. Remix Rocker Boi and Punk Grrrl 2 Pack witnesses the introduction of the brand’s first O.M.G. Boy Fashion Doll.
Continuing on from the popular Remix range, the L.O.L. Surprise! O.M.G. Remix Rocker Boi and Punk Grrrl 2 Pack are bringing the fierce fashion dolls into the uncharted music world for kids and parents alike.
Both dolls bring statement styled hair and their own music-inspired style. Fans can unbox two full-size records and play them on the record player packaging. Each record on its own plays Rocker Boi’s and Punk Grrrl’s piece of their song “Surprise Me.” In addition swap the records to Side BB, flip the switch on the packaging and play the records together to play the duet piece of the song.
Finally, the new Winter Chill O.M.G. Fashion Dolls come with 25 surprises, highly detailed features, and their own mountain-ready style. Each set features an O.M.G. fashion doll and accompanying L.O.L. Surprise sister, offering a unique unboxing experience in a Winter Chill themed package.
L.O.L. Surprise!™ was launched by MGA Entertainment, Inc. (MGAE) in December 2016 and has quickly become a global hit, recognised as the world’s best-selling toy, driving the latest craze for collectable toys.