John Adams Leisure is adding three additional premium products to the extensive Rummikub range with the introduction of Rummikub Black, the Rummikub Anniversary Edition, and Rummikub Vintage.
Rummikub is the beloved board game brand that sits within the John Adams Ideal Games portfolio and continues to perform strongly year-on-year.
Supported by a mix of TV, VOD and digital advertising as well as full PR, influencer and social media plans throughout the year, the Classic version has enjoyed its position as the number one Family Strategy Game (NPD Data) for the last four consecutive years, and the other iterations including Travel and Junior continue to thrive within their relevant sectors.
John Adams is now extending the Rummikub range offering in the UK and Ireland with the introduction of Rummikub Black, available now; and the forthcoming arrival of Rummikub Anniversary Edition and Rummikub Vintage Edition which will both launch in 2021.
Rummikub Black is a highly stylised take on the Rummikub Classic version. Housed in a black tin; the game pieces, racks and game board all have the same satisfying black and primary colour palette. The set is available now and is perfect for the Rummikub fan or anyone looking for a coffee table take on a classic board game.
More details on the Rummikub Anniversary Edition and the Rummikub Vintage Edition will be available in the New Year. For sales queries, please contact: firstname.lastname@example.org