Trunki partners with Addmaster to launch antimicrobial ride-on Abbie the Ambulance

Trunki, the UK team behind the popular ride-on luggage carrier for children, has teamed up with the Stafford-based company Addmaster to welcome the first antimicrobial addition to its range.

Invented by the company’s founder and CEO, Rob Law in 2006, Trunki has now launched Abbie the Ambulance in time for Christmas, a version of its popular ride-on that comes with in-built Biomaster technology that inhibits the growth of harmful microbes on surfaces.

The protection works 24/7 and is effective for the lifetime of the product, giving additional hygienic safety as it travels across the UK and the world.

As a thank you to the many key workers who have gone above and beyond to support the community this year, the new Trunki is named after a paramedic named Abbie who was nominated by friends and family for her hard work.

Her namesake Abbie the Ambulance is made from lightweight plastic and is covered by a five-year guarantee. With 18 litres capacity and secure lockable catches, she can be used as hand luggage for holidays or perfect overnight bags for sleepovers.

“I’m delighted to launch Abbie with Biomaster protection, enabling Trunki to be relevant to our customers in this new normal and giving parents that extra confidence to travel safely,” explained Trunki’s Rob Law.

Paul Morris, chief executive officer of Addmaster, continued: “SARS-CoV-2 has really focused consumer attention towards the importance of hygiene and companies across all sectors are now investing heavily in trying to deliver peace of mind through additional protection.

“Trunki has always been at the forefront of innovation in child luggage and it is again, with Abbie the Ambulance becoming the first product of its type to be made with Biomaster. This means no harmful microbes and bacteria can grow on the product, a product that prior to the pandemic would see it travel all over the country and the world.

“2020 has been a challenging, but ultimately rewarding year for the business, with our third Queen’s Award secured and sales up 60 per cent for our antimicrobial additive technology. This shows no signs of slowing and we’re expecting further growth over the next twelve months.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Spin Master establishes Spin Master Ventures to accelerate growth

Spin Master – the powerhouse behind award-winning brands PAW Patrol, Bakugan, Kinetic Sand, Air Hogs …