BrainBox Games enters the Wizarding World of Harry Potter in what will be ‘a huge year for the brand’

The popular educational games series, BrainBox is expanding its licensing activity into the Wizarding World with the release of its upcoming BrainBox Harry Potter in May next year. It marks a major development for the Green Board Games team, who has earmarked 2021 as a ‘huge year for the brand.’

Green Board Games was acquired by the Asmodee Group in 2019. The BrainBox games will form a key part of Asmodee’s newly launching Brain Games collection for creative and enquiring minds in 2021

The BrainBox series is a popular range of addictive memory challenges in which players have ten seconds to study a card before answering questions on what they saw. The series has previously covered topics across maths and English, to dinosaurs and football.

The family-friendly gaming brand now invites players to test their knowledge and relive the beloved Harry Potter film series.

Cards will be packed with fun facts about the franchise as well as stills from all of the Harry Potter films, offering youngsters the chance to prove that they’ve got what it takes to be top of the class at Hogwarts.

It’s part of a series of plans for the coming year from Green Board Games.

“2021 is going to be a huge year for BrainBox,” says James Wallis, studio manager at Green Board Games.

“BrainBox Harry Potter is a fantastic way to relaunch the line, followed by a fresh new look for the whole range – including a completely revamped BrainBox Board Game – and the new line of mini-BrainBoxes, in a pocket- and pocket-money-friendly format. We couldn’t be more excited.”

The BrainBox games series has sold over eight million copies worldwide, in 65 countries and 30 different languages.

The Harry Potter edition, as well as others in the series, will be previewed at AsmoFair, the third edition of Asmodee’s pioneering virtual trade show, from 17-23 January.

Now including a 360-degree virtual tour of a fully built show stand, the event is an opportunity for retailers to get a closer look at must-have products for the year ahead from Asmodee’s vast range of games and collectibles.

Weekend and evening meetings are also available – buyers can head to asmofair.co.uk to book a slot.

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