Wheeled goods specialist Covation launches UK hub for its popular children’s bikes brands

Covation Holdings Limited, the global manufacturer of popular children’s and adults’ wheeled goods is expanding its European reach with the launch of a new UK sales hub for its Huffy, Royce Union, and Buzz E-Bikes brands.

Led by EU general manager, Jon Tilley, the company will focus on driving brand awareness across European markets, while working with retailers on import programs and exclusive bike ranges.

The company’s global manufacturing base is well placed to support the supply of bikes to both the UK and broader European markets. 

“I am thrilled to lead the expansion of our brands into these strategic markets and I look forward to the opportunity of creating new, long-lasting relationships with retailers and dealers here in the UK and EU,” said Jon Tilley, EU general manager. 

“The European division will build on the more than 125 years of industry-leading innovation and will support the company’s continuous efforts to provide quality products and a positive impact in communities where we live and work.”

A full domestic offering of Huffy kids and adult bikes, and kid scooters, battery ride-ons and thrill rides, will be in stock and available for purchase beginning in April 2021. Starting in January 2021, the company will begin virtual product previews with retailers on the new ranges across all the brands and categories.

Retailers seeking to carry the new brands for sale should contact the Covation’s EU team to arrange meetings. 

“London is one of the most innovative places in the world and is an ideal location to expand our global presence and further establish our brands,” said Claude Jordan, CEO. 

“Biking worldwide has seen record growth over the past year, and we are committed to creating a great experience for our retailer partners and consumers within the UK and European markets.”

For more information or to place inventory orders, please contact sales@covation.uk.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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