Moose Toys unveils latest Kindi Kids brand extension, Kindi Kids Minis

Moose Toys is going miniature with the launch of its latest Kindi Kids brand extension, Kindi Kids Mini, a range of four-inch dolls each featuring the classic Kindi look.

The new collection feature ten Kindi Kids Minis and their unique looks, from colourful bobbleheads and glittery eyes, to poseable bodies like the original Kindi Kids dolls. The line-up includes Donatina and Mystabella, as well as newcomers Berri D’ Lish and more.

Having made its debut in 2019, the Kindi Kids doll brand was quickly recognised by The NPD Group as the number one new doll property to have launched over its first three months of being in the market. In the US, Kindi Kids Snack Time Friends currently holds the number one spot in the large doll category.

Most recently, the brand celebrated back-to-back nominations for the prestigious Toy of the Year Awards for 2019 and 2020.

Moose Toys has stated that the robust marketing programme it has in place for the new launch of minis, it is confident that Kindi Kids will continue to be a must-have pre-school doll.

Moose Toys senior vice president, head of US marketing and strategy, Alex Ries, said: “Kindi Kids has quickly become a beloved preschool brand, and we are delighted to introduce our fans to the adorable new world of Kindi Kids Minis.

“These pint-size minis are rich with the fun, quirky details kids love and expect from Kindi Kids, and we are certain that this engaging world will encourage hours of imaginative play.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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