Magformers UK joins Covid-19 fight with launch of a toy sterilising storage box

Magformers UK has joined the global fight against Covid-19 with the launch of its new Dothams UV-C Steriliser Box, a storage box that has been found to kill up to 99.9 per cent of deadly germs and viruses using ultraviolet light.

The storage box has been designed by Magformers’ own parent company, Gymworld Inc, a South Korean company with a 28-year history of working in the play and education markets.

The germ-killing unit is operated by plugging it in, loading it up with toys or other household items and closing the lid. It’s then that the box’s UV-C LED lights will get to work, helping to fight the threat from coronavirus and other harmful bugs, including e-coli and salmonella.

The box is available exclusively in the UK from Cheshire-based Magformers UK Ltd.

Managing director, David Kelly, said: “The Covid-19 pandemic will change our hygiene habits forever. The focus that the virus has made us all have on cleanliness – and the increased awareness it created in germ transmission – make the Dothams steriliser box essential in the home, workplace, nurseries, schools and leisure facilities.

“It is a highly-effective, useful tool in the fight against deadly viruses. Even with vaccines on their way we will be living with Covid-19 for a long time, possibly forever. The DOTHAMS box provides a permanent and easy way for families to sterilise and store toys and it can also be used on everyday items that are shared between family members, particularly mobile phones, tablets and laptops.”

The Dothams steriliser box is made from a High Impact Polystyrene and is initially available in a large 50l size.

Kelly added: “Quality and safety were paramount in the design of the Dothams steriliser box. It is a clear leader in the category when it comes to build quality, performance and size. And, aesthetically, it also looks great in any home when used as a storage box. 

“We know that in the months to come this category will see an influx of cheap, inferior steriliser boxes as demand for them increases. But none will give the peace of mind, or deliver the outstanding functionality and performance, of the Dothams box.”

With safety at the forefront, the box features an automatic shutoff whenever the lid is opened, preventing users from being exposed to the strong UV-C light. 

The Dothams box uses a continuous blast of far UV-C light at the 275nm wavelength to kills viruses, germs and bacteria. In the case of Covid-19, scientific research has shown that UV-C damages the genetic make-up of the SARS-CoV-2 virus’s cells, which makes them unable to reproduce and therefore incapable of spreading infection.  

UV-C light has been fighting germs for more than a century and is widely used to sterilise surgical and medical equipment and rooms and drinking water. 

With an SRP of £169.99 and bulk discount and FoB options available to UK retailers, orders are being taken now by Magformers UK Ltd on sales@magformers.co.uk, tel 01270 446250.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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