The LEGO Group has launched a new, immersive experience that allows families to step into the brick built world inspired by its 2020 LEGO Holiday advert with a special LEGO installation taking pride of place in London’s Covent Garden.
Inspired by the group’s own re-imagining of the iconic song What a Wonderful World, visitors can explore the wonders of LEGO’s ‘A Really Cool World’ that includes song lyrics such as ‘I see sausage trees, I see them bloom, my horse is blue, this guy goes zhooom’ brought to life in brick form.
Running until January 2nd, families can step through the colourfully lit A Really Cool World archway to spot the sausage tee, embark on a dragon slaying adventure or dance on the LEGO Dots dancefloor. Tickets for the Covent Garden experience are free, but must be booked in advance.
Meanwhile, for anyone not able to visit in person, they can experience an immersive walkthrough online. Accessible via mobile, tablet devices and computer, families can visit http://www.coventgarden.london/lego-christmas from 3rd December to be virtually transported through A Really Cool World.
Online visitors will also be able to take part in a digital treasure hunt, keeping eyes peeled for LEGO Santas hiding throughout the experience and enter into a prize draw to win family tickets to the LEGOLAND Windsor Resort to use in 2021.
A Really Cool World is part of the LEGO Group’s Rebuild the World campaign which celebrates the magic of the everyday as experienced by children through LEGO play. The campaign showcases families coming together and experiencing the joyful, humorous adventures that children create and explore as they build, unbuild and rebuild with LEGO bricks.
Marius Lang, head of marketing, UK and Ireland at The LEGO Group, said: “When we start to rebuild the world through the eyes of children, things suddenly become infinitely more creative, colourful and playful. It is our mission to continually encourage and develop that creativity and we’re so pleased that this year we get to bring our ‘A Really Cool World’ to life at such an iconic and festive location.
“We want all families to be able to experience this regardless of where they live and whether they can visit London, so with our immersive digital offering they can virtually zoom around and explore.”
For families who are able to visit Covent Garden this December, they can also find hidden LEGO builds throughout across the Covent Garden estate, from LEGO signposts to the beautifully lit Wonderwood.
Covent Garden visitors and those at home can also watch the creativity come to life on their own devices via Snapchat. A karaoke lens will help families learn the A Really Cool World lyrics, and a world lens will ensure they are able to experience the creativity wherever they are – in Covent Garden, at home or when they are out and about.
And for those left wondering about the rest of the lyrics to LEGO’s re-imagining of the iconic What a Wonderful World, here they are below:
I see trees of green, I see sausage trees
Red roses too, My horse is blue
I see them bloom, This guy goes zhoooom
For me and…u, PTCHYEW
And I think to myself, that’s a pretty cool world.
I see princess knights, up for a fight
Grooms wearing white,
And police chasing crooks on a race through the world.
The galaxy’s in danger, but that’s a stroke of luck,
Those ninjas and their dragon,
Don’t seem to give a duck!
We’ll make art with DOTS on every door, instead of walls we’ll
AND WE’LL DANCE TO THIS SONG WHAT A WONDERFUL WORLD!
And I think to myself, that’s a really cool world