Categories: Marketing

PMI signs global roll-out agreement with PikyKwiky for hit card game series Matchify

PMI is continuing its expansion into the games category, having signed a new global agreement for Matchify and its range of card-based family games developed by the UK games publisher PikyKwiky.

In a new deal brokered by Big Picture Licensing, PMI has secured the global rights to develop new games currently in the PikyKwiky pipeline under the Matchify brand. The company has confirmed that it now has ‘big plans’ for the distribution and expansion of the Matchify range.

The firm will utilise its extensive global distribution network to quickly roll-out new Matchify games across all key territories throughout 2021. The Matchify series now joins a portfolio of highly popular licensed brands including the likes of Fotnite, Harry Potter, Peppa Pig, PAW Patrol and more.

Matchify is a family card game that combines cognitive and educational play with fast-paced family fun to identify links and associations between different objects and symbols. The current range of five different themes include Original, Made-Of , Travel, Professions, and Type-Of, with another five themes currently in development.

Omer Dekel, VP international sales, PMI Ltd, said: “Matchify has such great potential to become a global brand for families and kids with its unique play-pattern. We are excited to help elevate the Matchify brand to where it deserves to be and expanding it with new iterations including new co-branded licensed themes.

“We are looking forward to quickly plugging this into our existing distribution network and we can’t wait to work on the next games developed by PikyKwiky.” 

Zakwan Jaroucheh, CEO and co-founder of PikyKwiky Ltd, added: “We created Matchify using our academic scientific experience to develop a unique algorithm that drives the games. This enables Matchify to blend a family-fun game with strong  educational foundations.

“We already know from consumer reviews that the game is a winner  with families, and we are very excited to partner with PMI to bring Matchify to a global  audience.”

Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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