The independent board games company, Big Potato Games, has partnered with the voice design studio, Vocala, to bring a selection of its popular games out of the box and into the world of voice. Under the new partnership, best-sellers like Obama Llama and Linkee have been developed as voice activated games to be played on Alexa devices.
The move is the latest to recognise the importance of voice technology as a growing platform for entertainment and marketing, particularly in the toys and games sector. Vocala has laready developed some of the most successful voice games including Pointless and Deal or No Deal.
This partnership now allows Big Potato to reach a new audience through voice, making their titles as accessible as possible as the team leverages voice as a marketing channel for its traditional board games.
Linkee, What Came First, Obama Llama and its Christmas sister game Santa Banter, are now all available as Alexa skills. Three of the games feature free-play with In Skill Purchase options to receive extra or unlimited content. The What Came First skill acts as a taster of the game with the option to buy the full board game using your voice without leaving the skill.
Dean Tempest, co-founder of Big Potato Games, said: “We’re always on the lookout for exciting opportunities at Big Potato and ‘voice’ seemed like the perfect way to get our simple, ‘shouty-outy’ party games in front of a new audience. However, despite asking Alexa countless times if she was up for a collaboration, we weren’t getting anywhere.
“That all changed when we met Vocala. Not only did they know Alexa personally, but they were also brilliant at taking our games and adapting them for this new platform. It’s a really exciting partnership which I think brings out the best in both companies. We can’t wait to see what else we come up with together.”
Richard Matthews, CEO and founder of Vocala, added: “We’re passionate about bringing great content to voice for users and we’re always looking for partners to help us deliver on that mission. Board games form the foundation of Big Potato Games but their ethos is about play and we know Alexa likes to play.
“We love the creativity, simplicity and short format of their games which makes them ideal for voice and great for users to get a feel for them. We’re sure these games will be a big hit and there will be more to come.”