The Genius of Play encourages industry professionals to join its new Ambassador programme

The Toy Association’s The Genius of Play platform, an initiative developed to offer families information and inspiration surrounding all aspects of play, is inviting toy industry professionals from across the globe to apply to its newly launched The Genius of Play Ambassador programme.

The industry organisation is encouraging individuals working in the toy industry who would like to support The Genius of Play’s mission, while building a reputation within their companies and the industry as advocates for play and children, to share their passion and apply online.

Participants in the programme will serve as thought leaders within their own professional networks as well as with families, educators, and other communities.

Genius of Play Ambassadors will have the opportunity to put The Genius of Play’s research information and tools for inspiring play into action by sharing posts across their own social networks, creating their own content ideas inspired by The Genius of Play, and serving as a key supporter and spokesperson of other ongoing Genius of Play initiatives.

“We are thrilled to tap into the talent and passion of countless people in our own industry as we work toward the common goal of promoting the critical role of play to the mental and physical well-being of people of all ages,” said Anna Yudina, senior director of marketing initiatives at The Toy Association.

“Creating this new network will benefit all, giving voice to up-and-coming professionals who know play best as well as expanding the reach of our messaging both within and outside of the toy industry.”

Those interested in nominating a candidate for The Genius of Play Ambassador program can complete this form or contact Janis Zegman for more information.

For additional information about The Genius of Play, visit

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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