Mattel names Jonathan Anschell its new executive vice president, chief legal officer, and secretary

The global toy maker Mattel has named Jonathan Anschell its new executive vice president, chief legal officer, and secretary, effective January 1, 2021, succeeding from the firm’s long-time director Robert Normile, who will remain with Mattel in an executive advisory role until April next year.

In his new role, Anschell will report to Ynon Kreiz, Mattel’s chairman and chief executive officer.

“Jonathan is a highly accomplished legal executive, with a strong commercial background and deep expertise in managing global, consumer-facing brands,” said Kreiz. “His leadership skills and strong transactional experience at the highest levels of the media and entertainment industry will further strengthen our capabilities as we transform Mattel into an IP-driven, high-performing toy company.

“I look forward to Jonathan joining the executive leadership team as we build on the momentum already well underway at Mattel and create value for our shareholders.”

Anschell brings extensive legal, corporate governance and media and entertainment industry expertise to Mattel. He joins the Company from ViacomCBS Media Networks, where he served as executive vice president and general counsel since 2019, leading the legal affairs team for all CBS entertainment and news operations, as well as the business and legal affairs teams for the ViacomCBS cable networks in the US and internationally.

Anschell previously served as general counsel of CBS Television and deputy general counsel and secretary of CBS Corporation.

Anschell will be in charge of all legal responsibilities for the company’s operations and transactions, as well as corporate governance, securities, intellectual property, litigation and privacy. He will also be responsible for compliance and government affairs at Mattel.

“I am proud to join Mattel at such an exciting and important time in its transformation,” said Anschell. “Mattel is an innovative company and home to iconic brands with enduring value. I look forward to working with the leadership team on this next stage of growth.”

Kreiz added: “I greatly appreciate the role Bob Normile has played at Mattel and thank him for his many years of excellent work. He has been an important part of Mattel for nearly three decades, making countless contributions to the company’s success. He built a world-class in-house legal team and was a key part of numerous acquisitions and joint ventures.

“He has been a great partner during the recent transformational period for our company and helped us achieve significant progress in our turnaround. We are grateful for his leadership during his time at Mattel and appreciate his continued service as an executive advisor to provide a seamless transition with Jonathan over the next several months.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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