Epoch Making Toys Ltd has launched its new, festive Aquabeads CreateChristmas campaign across the UK, a seasonal initiative that aims to celebrate the power of creativity and family traditions during the holidays.
To bring the campaign to life, Aquabeads has turned to a group of high-profile Instagram parent creators, tasking them to design and produce bespoke Christmas tree decorations with their children using Aquabeads. Each creation is designed to reflect their own festive traditions.
Each influencer will generate a series of posts and content around how they celebrate Christmas as a family; whether it’s putting up the tree, sledging, carol singing, or making a snowman.
“We want people to continue to be inspired by the potential design opportunities each pack of Aquabeads offers,” said Kim Nicholls, brand manager at Epoch. “By challenging influencers to work as a family to generate their own, bespoke templates depicting much-loved Christmas traditions, we are aiming to communicate the creative possibilities within each set and celebrate families creating together.”