Exploding Kittens and Pandemic among Black Friday board games sales surge at OnBuy

Sales of the popular Elan Lee board game, Exploding Kittens, surged by an impressive 511 per cent on the UK marketplace, OnBuy, who has since reported a record-breaking Black Friday that saw sales across the board total nearly £2.5 million in one day alone.

According to the platform – established and launched in 2016 as the UK’s answer to online giants such as eBay and Amazon – traditional board games joined the latest product releases from tech giant, Apple, as OnBuy’s top selling Black Friday products, giving an early insight into what will be under Christmas trees this year.

OnBuy’s Black Friday sale saw £50 million discounted across the entire website, a drew in the bargain hunters to help the platform reach £2.5 million in sales compared to the £1 million in totalled the year prior.

Cas Paton, founder and CEO of OnBuy, said: “Black Friday retail trends are always a key indicator of what will be under the Christmas tree – and with sales of traditional family-focused products such as board games on the rise, this shows how excited families are about the prospect of being together again this festive season.

“OnBuy saw a huge increase in sales this Black Friday, reaching £2.5 million in sales compared to £1 million in 2019. This trend is undoubtedly fuelled in part by the retail lockdown. We’re committed to supporting independent sellers, many of whom will have transitioned this year from traditional retail premises to selling online. That’s why our £50 million Black Friday Price Crash was funded by us – unlike other marketplaces, we discount our seller fees, meaning that the businesses that sell with us directly benefitted from the increase in customer traffic and resulting orders.”

OnBuy has said that among its top selling board games this yeas, Pandemic also emerged a leader in the trend for traditional entertainment this year.

Amid the surge in online activity for the ecommerce platform, OnBuy has once again underscored its commitment to the UK’s independent sellers and shops, part of its ongoing mission to ‘challenge the status quo,’ and offer smaller businesses the chance to make money from Black Friday sales in a space dominated by the online behemoths.

Paton added: “We provide an opportunity for independent retailers of all sizes to succeed. We chose to discount our seller fees for Black Friday to show our sellers just how committed we are to driving their success. Unlike other platforms, where sellers are pushed to lower their prices, we cut our fees to offer over £50 million in savings – meaning we take the financial hit instead of the independent retailers who need every bit of profit they can get, especially this year.

“We’re a rapidly growing business going from strength to strength and we want to use that success to simultaneously fuel growth for our sellers. For too long, big brands have monopolised the Black Friday space and independent retailers have missed out on the opportunity to make sales. Simply put, independents aren’t in the position to offer the big price drops which attract consumers, which allows the big operators to squeeze them out of the picture.

“OnBuy is challenging the status quo, which is why we’ve put our hands in our own pockets to help our sellers benefit hugely from the Black Friday sales surge.”

OnBuy has now seen its seller base increase by 10 per cent every month over the last three months, outstripping the firm’s own predictions for the period.

“With Christmas around the corner, we were expecting the trend to slow as retailers are busy preparing for the festive season. However, the opposite has happened – we secured 600 new retailers in November alone,” said Paton.

“The second lockdown was of course a huge concern for retailers and with them being forced to physically shut up shop, it’s no surprise that so many quickly turned to online platforms like OnBuy. eCommerce has accelerated massively as a result of the pandemic and I don’t foresee that growth slowing anytime soon.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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