Logic games and puzzles are on the rise as Smart Toys & Games sees sales double over 2020

The puzzle and logic game specialist, Smart Toys and Games is ushering in a new era for the gaming market, having seen sales double over the course of 2020 for its portfolio of cognitive-thinking games and puzzles.

The Sussex-based toy firm has told ToyNews that while a year of social distancing, lockdowns and home-schooling has laid witness to a general growth across the gaming sector, IQ Games have “quietly become one of the world’s leading games by volume,” fuelled by audiences looking for new challenges.

“The puzzle and logic games business has seen incredible growth this year,” Karen Clarke, brand director at Smart Toys & Games UK, told ToyNews. “Our sales have doubled and we are lucky with the creativity of our design and development teams that we are able to consistently bring new titles and innovation to the market.”

Smart Toys & Games finds itself as one of the pool of toy companies to have fared reasonably well out of the nation-wide lockdown, a moment in which it was able to tap directly into the UK’s families as parents and children spent more time at home. However, it is according to Clarke, that the trend and increasing demand for logic games and IQ-testing play was set in motion long before the coronavirus reared its head.

“Sales have been consistently growing over the past few years for Smart,” she continued. “It’s now a very well known, respected, and well-loved brand in the UK.

“We enjoy building the awareness of the brand as it is now sold in every country in the world. IQ Games have quietly become one of the world’s leading games by volume.”

With a raft of titles spanning both single and multi-player markets, each boasting multi-level challenges to “provide stimulus and positive competition for all of the family,” Smart Toys and Games is readying itself for the year ahead.

“Having been recognised with a number of new worldwide awards this year, we are approaching 2021 on a wave of success and look forward to working with all the pioneers who have supported us this year, in this great and resilient industry,” said Clarke.

“We can only reflect on the amazing way everyone has handled an unprecedented and difficult 2020.”

Taking the company into Christmas 2020 however, Smart Games has revealed its selection of top stocking fillers, all priced under £10, including the Happy Cube with 2D and 3D foam puzzles for children as young as four, the Plug & Play Puzzler for ages six and upwards, and the SmartCar Mini again for kids aged six and upwards.

To top this off, Smart Toys and Games is flying the flag for its own range of IQ Games, a portfolio of nine titles that includes the popular IQ Stars

Talking about the range, Clarke, said: “So many of our titles comfortably bridge the education and play dichotomy for parents, and enjoying a good game, whether as a family or having a mind boggle for five minutes on your own, is such an important part of Christmas.

“Our top stocking fillers are all under £10 and will be enjoyed by the whole family. They will provide hours of entertainment and we can guarantee your little ones will be addicted to solving the challenges.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Mattel takes the PlayBack message into UK schools

Mattel this week launches a nationwide resource designed with educators to engage primary schools and …