LEGO reignites Jeep partnership to unveil the LEGO Technic Jeep Wrangler

The LEGO Group has reignited a licensing partnership with Jeep to launch the latest LEGO Technic model, the one-of-a-kind Jeep Wrangler Rubicon, designed to emulate the look, design and off-road capabilities of the real life vehicle.

Weighing in at 665 pieces, the LEGO Technic Jeep Wrangler enables fans to recreate the vehicle with all of its high-performance 4×4 systems, rugged tires, fold down rear seats and seven-slot grille, all in LEGO form.

The model comes with a button operated front steering system and powerful axle-articulation suspension, as well as the eye-catching yellow-and-black colour scheme. It will be available from January 1st 2021 with a retail price of £44.99.

“The Jeep Wrangler is an icon in the off-road world,” said Lars Thygesen, designer, LEGO Technic. “The Rubicon has a lot of the iconic details loved by 4×4 fans the world over, so it was important to me to pack as many of the authentic, powerful features of the real vehicle into the LEGO Technic replica.

“I hope LEGO fans and vehicle lovers enjoy all aspects including the suspension, winch and open air design that we developed alongside the talented Jeep design team.”

Christian Meunier, global president of the Jeep brand, added: “With an 80-year legacy that reaches around the world, our owners, fans and followers have quite literally grown up with us. Our partnership with the LEGO Group gives our enthusiasts another inclusive opportunity to share the passion they have for the Jeep Wrangler, a global automotive icon that represents fun, freedom and unbridled adventure.”

Mark Allen, head of Jeep Design, concluded: “Ask any Jeep Wrangler owner and they’ll tell you that their vehicle is just a bigger version of this new LEGO set.

“The design of the Jeep Wrangler allows them to take it apart, top off, doors off, reconfigure it, add new pieces from our Mopar team, and then put it back together again. This LEGO Technic Jeep Wrangler should bring a new level of joy to our Jeep enthusiasts and help inspire future designers to the brand.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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