TOMY partners with The Student Housing Company to support student wellbeing amid Covid-19

TOMY has teamed up with The Student Housing Company to help expand a current student wellbeing programme with the launch of a scheme designed to help students build friendships and have fun in a safe, Covid-19 compliant environment.

Called #SafeSocials, the campaign has been devised as a means of softening the impact of Covid-19 on the lives of students, over two thirds of which have stated that the pandemic has had a negative impact on their mental health since starting university. Only 20 per cent of the students surveyed claimed that their mental health had not been affected.

Revealed in a study conducted as part of The Student Housing Company’s wellbeing programme, the research also found that 93 per cent of students believe Covid-19 has made it harder for them to make friends at university.

In response to this, The Student Housing Company is seeking to expand the support it provides through its Student Wellbeing Strategy – a unique nine-pillar framework which tackles students’ spiritual, mental, cultural, social, environmental, physical, academic, financial and career needs – by trialling new schemes and partnerships to help students through the months ahead.

The same study revealed that almost a third of students are now actively playing board games as an alternative way of keeping themselves entertained, giving life to the piloting of the #SafeSocials initiative. The campaign will offer students access to some of TOMY and Drumond Park’s most popular games, including Articulate FAME, The Logo Game: Best of Food, The Harry Potter Wizarding Game, Sketchy, and The Best of Christmas (Not for Kids).

The scheme, which is being trialled at Bentley House in Birmingham, Depot Point in London and Arran House in Edinburgh, is being run in partnership with TOMY, the exclusive distributor of Drumond Park games, and is designed to help students build strong friendships with their flatmates and have fun in a safe, COVID-19 compliant environment.

Richard Brenner, operations director at The Student Housing Company, said: “We have made significant investment into developing our student wellbeing strategy and right now it has never been more important. Acting swiftly on student feedback is something we take very seriously and, as well as our #SafeSocials pilot, we are actively assessing how we can help students’ mindfulness in other ways, whether it be by exercising or cooking – both of which were shown by our study to be among the most favoured methods of relaxing during these challenging times.

“Across our sector, there are continued efforts being made towards improving students’ wellbeing. That said, there is no doubt that more is still to be done.”

As part of its ongoing wellbeing programme, The Student Housing Company also added a fully digital wellbeing campaign toolkit to help ensure students are supported as far as possible during the pandemic, as well as a Let’s Chat Series, where residents are invited to virtual meet and greets with other students from around the world.

Mary Wood, general manager UK and International at TOMY, added: “We’re delighted to be working with The Student Housing Company to bring a little joy to students around the UK during these strange circumstances. Our Drumond Park portfolio has grown expeditiously in recent years, with games becoming increasingly popular across different age groups, including students, as a great way to socialise and bond.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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