The Entertainer helps generate 22,000 toy donations for The Big Toy Appeal with The Salvation Army

The Entertainer has helped to generate a mighty 22,000 toy donations for The Big Toy Appeal in partnership with the Salvation Army. 

Following a difficult year for many families due to Covid-19 and the financial impacts of the virus, The Entertainer asked customers shopping online, and in store (where open), to donate an additional toy to a family in need this Christmas to enable all children to experience the wonder of opening a toy from Father Christmas. 

In a show of community spirit and acknowledgment of the hardships of 2020, the Toy Appeal online donation emerged as the retailer’s best-selling line on Black Friday. The retailer has praised the warm generosity of The Entertainer shoppers.

The toys will now be delivered to The  Salvation Army and distributed to families across the country in time to place them under the Christmas tree.  

Gary Grant, founder and executive chairman at The Entertainer, said: “We are delighted with the amount of donations we have received for this year’s Big Toy Appeal and we are so grateful to our customers for their generosity.

“Following a challenging year, many families are experiencing overwhelming difficulties trying to give their children a toy to open on Christmas morning so we are delighted that we could team up with The Salvation Army again and provide some help and happiness for those families most in need.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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