Hamleys is continuing to ramp up its UK-wide network of pop-up retail concepts, with the latest to have opened up at Milton Keynes’ Centre:MK. The iconic toy shop will occupy its new address for the next four months, tapping into the key Christmas shopping period.
The store’s opening coincides with the country-wide lift on ‘non essential’ store closures throughout the November lockdown, marking the first day that toy shops can now capitalise on not only the current growth in demand for toys, but also the ‘golden quarter’s Christmas shoppers.
Hamleys’ new 2,767 square foot store will stock the latest in games, puzzles, arts and crafts and big name brands, as well as its own exclusive toy collections. It will also feature expert toy demonstrators.
“Centre:MK is continuing to thrive despite current conditions, and it is brilliant to announce another new brand has opened with a first in the region,” Centre:MK centre director Kevin Duffy said.
“Hamleys adds to our great selection of toy and game retailers, including the Disney Store and Build-A-Bear Workshop, and also joins a number of other new additions to our line-up, including Dune and the forthcoming H Beauty.”
The new store adds to Hamley’s bricks-and-mortar network, which comprises of nearly 200 locations worldwide.
Reliance Brands chief executive of global retail business, Sumeet Yadav, said: “We are delighted to share the unique Hamleys experience with all those who visit us in our newest location at Centre:MK.
“We want to continue spreading smiles far and wide to all those who visit us in Milton Keynes once restrictions have been lifted and bring to life moments that will create lasting memories of fun and joy. With our wide range of toys, there is always something to see and do at Hamleys.”