Flair Just Play extends pocket.watch partnership for Kids Diana Show role-play range

Flair Just Play has extended its licensing partnership with pocket.watch, the studio behind the Ryan’s World franchise, to launch a range of role-play items inspired by the YouTube sensation, Kids Diana Show. The new range will launch across the UK and Ireland from spring next year.

According to Tubefilter, the Kids Diana Show channel totals five billion global views a month, making Diana the number three YouTuber in the world.

To support the global launch of the Kids Diana Show merchandise, pocket.watch has produced 40 episodes of Love, Diana. In this series, where live-action meets animation, the episodes are designed to help children learn positive lessons about friendship, family, creativity, and the power of play. 

“We are absolutely thrilled to be partnering with pocket.watch once again,” said Charlotte Rodgers, marketing manager for the Just Play brands portfolio, Flair.

“Kids Diana Show is an international smash hit on YouTube, with billions of kids across the globe tuning in to view the channel each month, and this is just the beginning! We can’t wait to bring our fantastic Love, Diana role-play collection to the toy aisle. 

“When kids play, their world expands, and our Love, Diana toys are designed with that in mind. Our Love, Diana role-play collection is directly inspired by key products featured in the show, which means that the toys are not only easily recognisable on the shelf, but it also means that girls will be able to go on their very own Love, Diana adventures – just like she does in the show.” 

Stone Newman, chief revenue officer of pocket.watch, added: “We are delighted to be continuing our relationship with partners like Flair Just Play to expand the reach of the Love, Diana franchise to entertain and inspire young girls around the world.”

The Flair Just Play role-play collection includes Love, Diana’s Adventure Set – a backpack that looks like the one Diana wears in the show. It comes with a transforming wand hairbrush, an interactive phone, a map to help navigate the Land of Play, and more.

The Surprise Deluxe Trunk, meanwhile, has plenty of surprises, with many compartments for girls to discover. This music box promises the ultimate unboxing experience. Plus, there’s the Light-Up Bubble Wand, which produces bubbles like Diana’s wand does before she travels into the Land of Play. There is also an unlockable collection of Love, Diana Mini Mystery Trunks for fans to discover. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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