Spielwarenmesse has detailed the launch of a digital platform through which toy companies from around the world can showcase their new releases to the trade. Called Spielwarenmesse BrandNew, the new service will be offered in place of the postponed Nuremberg toy fair that, for the first time in its more than 70 years, has been moved to a summer date.
Spielwarenmesse BrandNew will be offered through the organising body’s website and other virtual channels, allowing companies the chance to present their products top the specialist trade around the world.
During the fair’s original time slot at the end of January, they will be able to use the Spielwarenmesse website in conjunction with a digital promotion package. Companies of all sizes, from major industry players to small start-ups, can register.
The definitive concept comprises three Spielwarenmesse BrandNew packages starting from EUR 500. They include product presentations in newsletters and on the website – incorporating product descriptions, image and video material as well as contact details.
In-house events showcasing new products can be added to the Events Preview which is likewise located on the website. All this will be complemented with social media posts and advertorials in the Spielwarenmesse Visitor Newsletter.
Visitors will be able to use the new service in both English and German from 25 January 2021. In the week from 25 to 29 January 2021, they will be introduced to the latest innovations at additional live promotions. Appearing on a live video stream on the Facebook and Instagram channels of the Spielwarenmesse, suppliers can unveil their products, conduct tours of their own showrooms or offer Q&A sessions.
Ernst Kick, CEO of Spielwarenmesse eG, said: “We stay connected to our customers all year round by offering them an extensive range of services. Spielwarenmesse BrandNew adds to this spectrum by revealing the innovations for 2021 and providing the industry with a valuable offering before we meet again in Nuremberg from 20 to 24 July.”