Hasbro has said that the acquisition of Entertainment One, the content and entertainment group – and powerhouse behind some of the pre-school sector’s biggest including Peppa Pig and PJ Masks – has given the firm a “greater platform to influence culture and play.”
The statement was made by the company’s CEO, Brian Goldner, as part of Hasbro’s 2019/20 Corporate Social Responsibility Update that highlights the advances the toy maker has made across issues such as sustainability and the improvement of industry standards.
Most notably, the report details the ‘company’s agile response’ to aligning its corporate social responsibility with the ‘fast-changing environment globally,’ that includes the needs of various stakeholders amid the global pandemic, and ‘social unrest across the United States.’
Of the acquisition of eOne, Goldner and the team have stated that it offers a number of opportunities for corporate citizenship through storytelling, content responsibility, and social engagement.
“Hasbro has a proud legacy as a responsible corporate citizen, but the extraordinary events of the past year have reinforced the importance of leading with purpose and living our values,” said Goldner. “With the acquisition of eOne, we now have an even greater platform to influence culture and play, and within everything we do, we remain mindful of our increased responsibility to be a force for good and convener of progress.”
Among the measures Hasbro has taken, key points include its goal to eliminate all plastic packaging of new products by the end of 2022, expanding its Hasbro Toy Recycling programme across six countries, and achieving its goal of 100 per cent renewable energy.
Meanwhile, in response to social unrest around race issues in the US, Hasbro hosted employee listening forums and launched a Global Diversity, Inclusion and Belonging program to hear directly from employees about their personal experiences. Looking to the future, the company restated its goal to grow ethnically and racially diverse employee representation in the US to 25 per cent by 2025.
“While we have made great strides across all of our corporate social responsibilities priorities, we recognize that we are on an ongoing journey,” said Kathrin Belliveau, senior vice president, Global Government, Regulatory Affairs and CSR.
“We are committed to building and executing innovative, best-in-class CSR and ESG strategies and programs that resonate with our stakeholders. We will continue to evaluate our commitments and set new targets so that we can ensure that our products and business practices live up to our purpose of making the world a better place for all children and all families.”