TOMY taps into home fitness trend with the launch of new card game Active Snap

TOMY is tapping into the surge in home fitness and active family play trend of the pandemic this year with the introduction of a new card game designed to combine competitive fun with keeping fit.

Amid an increased undertaking of ‘household exercise’ this year that sees almost one in five households getting active more than ever before (according to recent research from OnePoll this September), the toy and game specialist has put a new, physical twist on the traditional game of snap.

Called Active Snap, the new card game will help keep families fit as it aims to encourage players up on to their feet and to be active. Those too slow to shout snap when they notice a matching card will be faced with a range of sporty challenges to act out, from jumping jacks to sit ups.

Putting a fun spin on a classic family favourite, the concept for the game was originally created by students and their teacher from Simon Balle All-through School as part of the Design Museum’s flagship learning programme – Design Ventura. The project encourages students from schools across the UK to develop a new product to be made and sold in the Design Museum Shop, challenging them to combine creativity and business acumen.

Developed by creative studio Triple Double, the game went on to be the fastest selling product from the Design Ventura programme, before being snapped up by TOMY.

Claire Ridley, head of marketing at TOMY, said: “One positive seen as a result of lockdown, has been families being able to spend more quality time together and it’s been great to see so many households using that time to be more active.

“Active Snap is the perfect way for families to keep themselves entertained, while keeping fit. Perfect to play at home or even at your local park, it’s the perfect addition to your ever-growing games cupboard – particularly with[in another] national lockdown.

“We’re confident Active Snap will become a firm favourite in households across the country – helping to make fitness even more enjoyable.”

Suitable for those aged four years and upwards, Active Snap is available now. Retailers can contact customer services to stock.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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