Anderson Entertainment signs new ITV Studios deal that allows it to grow portfolio of toys, figurines and more

Anderson Entertainment, the home of the iconic retro properties Thunderbirds, Captain Scarlet, UFO, and Space: 1999, has signed an agreement with ITV Studios that will enable it to expand its portfolio into toys and figures, as well as publishing, gifting, homewares and clothing.

The new agreement allows Anderson Entertainment, the content production company set up by the late Gerry Anderson, to sell the products worldwide and build sales opportunities with other retail partners.

Today, with Gerry’s son Jamie, a respected writer and producer, as its managing director, Anderson Entertainment develops its own IP and projects from its founder’s personal archive, as well as manages his estate and existing works. Anderson Entertainment has also developed new content for delivery across a variety of viewing and audio platforms.

The new deal allows Anderson Entertainment to build on the success of its ecommerce platform, the Official Gerry Anderson Store, through which it makes and sells official and exclusive merchandise for fans across the globe. The store has been trading for five years, selling licensed merchandise and a number of exclusive products.

Its range already encompasses toys, collectables, books, comics, gifts, and more.

Under agreement of the rights holder, ITV Studios, Anderson Entertainment is now able to build on the global recognition of the Gerry and Sylvia Anderson portfolio,

Recent years have seen a strong growth in the popularity of the classic Gerry and Sylvia Anderson hits and growing demand for new content from Anderson Entertainment. Product demand has also grown; sales from the Official Gerry Anderson Store are already on course to double the 2019 figure.

Jamie Anderson said: “We’re delighted to have come to this agreement with ITV Studios, which retains its interest in a group of properties with massive revenue-producing potential, while growth is driven by the instantly recognizable Anderson name and iconic brands – many of them known and loved around the world for more than 50 years.”

Christina Lima, VP global franchise management and creative services at ITV Studios, added: “ITV Studios has been working with Anderson Entertainment for some time now, and it’s very clear to us that they have a loyal, engaged and growing fanbase around the world.

“They are the perfect partner to drive consumer product development and sales in an authentic and sensitive way which balances a commercial approach with respect for a group of highly respected heritage brands.”

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