Asmodee picks up The Sock Game for UK toy trade distribution

The Sock Game has been added to Asmodee UK’s Family Game range with a fresh new look coming for 2021, as the tabletop and board gaming giant becomes the exclusive UK distributor for the popular party game.

The Sock Game first landed on retailer’s shelves in 2018, rising in popularity as a simple-to-play team game in which players rummage around inside a sock full of objects to find a nominated piece. The title has found success within the family market over the last two years, but, according to Asmodee UK, ‘is about to reach the next level.’

Now exclusively available to the UK toy trade through Asmodee, The Sock Game will form part of the company’s revamped and expanding Family Games range – a selection that highlights titles marked as ‘perfect for getting players of all ages together at the table.’

“We are delighted to partner The Sock Game with Asmodee,” said Jono and Nick Green, the game’s designers. “The team epitomises the perfect fit for the game and, at a personal level, we are confident of a brilliant working relationship.

“We look forward to sharing our well-loved game; there’s an exciting new look alongside some new twists in gameplay that guarantees even more family fun.”

Anil Boodhoo, Asmodee’s national channel director, added: “We couldn’t be happier to welcome The Sock Game into our catalogue, or to be working alongside Jono and Nick. Its fun and innovative gameplay has already made it a hit and we’re excited to introduce it to many more families.”

The Sock Game’s new look, as well as the rest of its sister products in the revamped Family Games range, will feature at the third edition of AsmoFair, Asmodee’s pioneering virtual trade show, running from January 17th to 23rd.

Retailers interested in getting a closer look at this and Asmodee’s other must-have products for the year ahead can head to to book a meeting.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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