Peterkin UK named country-exclusive distributor for educational toy specialist Headu

The international educational and learning toys specialist, Headu, has appointed Peterkin UK as its UK distributor in a partnership that will come into effect as of January 1st, 2021.

Headu Srl was founded in Italy in 2017 by Franco Lisciani and Gian Maurizio Basciano and is now distributed in over 35 countries worldwide. Its UK distribution will now be handled by Peterkin, a division of Toy Brokers.

Headu is known and recognised for its design of fun, high quality games, books and apps to help teach children essential skills using an innovative teaching method.

Gian Maurizio Basciano, said: “We are looking forward to working closely with the teams at Peterkin and John Adams. Our decision was reached in order to improve the servicing to all our Customers and in Peterkin we have a partner who has the infra structure, the expertise and who share our goals to continue growing our brand in UK’.”

Simon Pilkington, group managing director of Toy Brokers, added: “Headu is an innovative project that aims to develop a child’s multiple intelligences. During the learning process and while building skills, children use their brains in different ways, as if drawing on different sets of ‘intellectual resources’.

“We look forward to a long-term relationship with Franco & Gian Maurizio and to build upon the excellent work already achieved here in the UK.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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