YWOW Games continues mission to ‘revolutionise the puzzles market’ with new Mentos license

YWOW Games, an up and coming games and puzzles company on a mission to ‘revolutionise the market’ by combining global household brands with collectable jigsaw puzzles, has expanded its best-selling range through a new partnership with the confectionery brand, Perfetti Van Melle.

The fast-growing company launched onto the scene with its brand Mini Puzzles earlier this year when it introduced its Kellogg’s and Pringles range via distribution channels reaching most major markets. According to the firm, the two licensed puzzles lines are already selling out in major retailers in the UK.

Now, building on the momentum of the launch, YWOW Games have finalised a global licensing deal with Perfetti Van Melle for its iconic Mentos brand. Not only will the license occupy a solid space within the Mini Puzzles brand, but will also be one of the first licenses that make up the new SuperSized puzzles line.

SuperSized puzzles are 500 to 1000-piece vintage puzzles packaged in extra-large packaging resembling the brand’s own packaging.

“It is evident from the brand’s success in these markets that the current circumstances make puzzles even more of an evergreen category,” said the firm.

“It is safe to say YWOW Games are only just getting started with their license deals, and they promise to bring to all markets their iconic puzzles based on the A-brands for all categories.”

Please feel free to contact YWOW Games at info@ypernova.com for more information.

Check Also

Sutikki to develop animated and live action series based on the Digital Dream Labs’ hit Cozmo robot

The children’s entertainment company, Sutikki – best known for the popular UK series, Moon & …