Toymaker Sawdust and Rainbows urges UK businesses to pay the Living Wage at crucial time for workers

Sawdust and Rainbows, the manufacturer of indoor wooden climbing frames, is urging its own stockists and more UK business to pay the real Living Wage, highlighting the importance of employers acting now to ‘do the right thing’ during this year’s Living Wage Week (November 9th to 15th).

Founder and managing director of the Crossgar-based activity play specialist, Rosie Hughes asserts that becoming a Living Wage employer ‘needs to become part of each business’s strategy of building back better,’ but is concerned that some UK employers are exploiting the current high unemployment rate to keep wages low.

“The pandemic is having an unparalleled impact on people’s lives, particularly those in traditionally lower paid jobs,” said Hughes. “Organisations in the position to do so must play their part by becoming accredited Living Wage employers, so people can meet their everyday needs. It is only fair to pay a wage that reflects the true cost of living, particularly during a year of unparalleled financial upheaval.”

The Sawdust and Rainbows MD has suggested that while Covid-19 has changed many aspects of living this year, the case for businesses to pay the real Living Wage hasn’t.

“It’s not only the right thing to do, but there is clear evidence that Living Wage employers benefit from higher productivity, better employee engagement and lower employee turnover,” Hughes continued. “Sadly, some organisations are taking advantage of the fall-out from the pandemic by purposefully keeping wages at the Government minimum wage level.”

Sawdust and Rainbows became a Living Wage employer this year and has since made it part of its policy to only take on stockists that also pay the Living Wage. The Living Wage is currently the only UK wage rate that is voluntarily paid by over 6,500 UK businesses.

Hughes added: “It’s time for businesses to step-up. With the pandemic creating financial pressures like never before, it’s the role of businesses to pay a fair wage that makes a real difference to their employees’ lives.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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