The Good Toy Guide launches its own e-commerce platform ahead of Christmas

The Good Toy Guide, founded by Dr Amanda Gummer and known for its trusted product reviews, has expanded its business to offer a one-stop-shop for users, in preparation for the busy festive season.

The comprehensive resource now includes a streamlined checkout option for busy parents and shoppers, shipping toys directly from its warehouse in Nottingham.

The respected and rigorous evaluation has long been a sought-after accreditation for manufacturers, but now comes with “unlimited potential for return on investment” with a flexible eCommerce solution.

Dr. Amanda Gummer, founder of the Good Toy Guide, said: “In a time where we’re unable to get hands-on and test toys in-store, having the shop functionality as part of the Guide enables parents and guardians to cut through the noise and puts the power back into their hands when buying toys and games.”

Anna Williamson, TV presenter and mum of two, is working with the team to share the benefits of the guide. She added: “I know first-hand how important it is to have good quality, great value and trusted, well-researched opinions. The Good Toy Guide provides all of this and I couldn’t do without it to help me make the best buying decisions.”

The first wave of brands on board with the Good Toy Guide’s evolution includes; Learning Resources, Hornby Hobbies, Geomag, Galt Toys and Trends.

Manufacturers looking to take advantage of the added value now included with every Good Toy Guide review should contact: hello@goodplayguide.com

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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