LEGO marks the return of its #BuildtoGive campaign for children in need this Christmas

LEGO is encouraging families to get creative and give the gift of play to children in need with the return of its #BuildtoGive Christmas activity. Part of its ongoing Rebuild the World campaign, the initiative asks families to create a Christmas ornament out of LEGO bricks and share it on social media.

Marking the fourth year that the LEGO Group has run the initiative, all families need to do is create their Holiday ornament and share on social media using the hashtag #BuildtoGive. The LEGO Group will then donate a LEGO set to a child in need, giving up to one million children in hospitals, children’s homes or vulnerable communities globally, the chance to play this Christmas.

From beautiful baubles to rocking rocket sleigh decorations, any design is welcome, but inspiration can be found by downloading one of the easy-to-follow building instruction packs from LEGO.com/BuildToGive

Kathrine Kirk Muff, vice president of social responsibility at the LEGO Group, said: “The holidays are a time for giving and receiving, but it can be a very tough time for children in difficult circumstances. That’s why we’re proud to have donated over 1.5 million LEGO sets to children-in-need through #BuildtoGive over the last three years.

“But we couldn’t do it without joining forces with others; we’re always inspired by how creative children get when building to support a good cause, and are excited to continue working with generous families and our amazing partner organisations to bring the gift of play to even more children this year.”

The #BuildtoGive campaign is just one example of how the LEGO Group gives children-in-need access to play through a range of activities with partners and the LEGO Foundation. The programmes provide children with opportunities to develop life-long skills such as problem solving, collaboration and communication through play.

By 2022, the LEGO Group aims to reach 8 million children around the world annually with learning through play.

The LEGO sets will be donated in 26 countries where the campaign is active as well as countries where the LEGO Group has large offices or factories. For more details about our local charity partners, visit LEGO.com/BuildtoGive.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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