Cra-Z-Art (PRNewsfoto/CRA-Z-ART)

Cra-Z-Art opens first international sales office in Manchester as it eyes European growth

The popular arts and crafts kits, puzzles, and school supplies manufacturer, Cra-Z-Art has opened its first international sales office in Manchester as the company continues to see steady international growth. The new office will be headed up by the toy industry sales veteran, Oliver Williams.

Located in Manchester’s city center, Cra-Z-Art’s office will facilitate all internationally-focused sales, marketing, and administrative activities, while its showroom will exhibit over 200 specially selected products that will include a mixture of trending titles, evergreen favourites, licensed and unlicensed products, and STEM learning activities.

Cra-Z-Art is headquartered in the US and is recognised for the production and marketing of popular toys items such as arts and crafts kits, Kodak Jigsaw Puzzles, art suypplies, Cra-Z-Loom, Softee Dough, The Real Cotton Candy Maker, and more.

It is also known for its Shimmer ‘n Sparkle Girls Activity Kits and Nickelodeon compounds.

Cra-Z-Art was founded in 2008 by Lawrence Rosen, a third-generation toy entrepreneur and veteran of the toy industry. He is well known as a passionate and creative product and packaging idea man.

The Rosen family has now been in the toy industry for over 97 years, while individually, Lawrence Rosen has sold billions of dollars in toy merchandise during his career. Internationally, Cra-Z-Art has already forged a number of strong distribution partnerships. The latest move marks new investment in the international market.

Cra-Z-Art will be offering international customers China consolidation of all brands under one roof. The items will be available at market leading prices without minimum order quantity restrictions.

“We’re excited to be opening our new international sales office and showroom in Manchester (UK), local to many of our key strategic partners,” said Rosen.

“The European office will support the growth of the many brands in Cra-Z-Art’s portfolio. We’re committed to strongly supporting retail and distribution partners. The establishment of a permanent base in Europe is a sign of the commitment we are making to nurture the growth of our international market.

“Oliver’s enthusiasm, vast toy experience, knowledge of international markets, and insights as a former brand owner and principal makes him a great fit for our team. We’re very pleased to have him on-board and confident that together we’ll take Cra-Z-Art to new strengths internationally.”

Nellie Mahabir, CEO of Cra-Z-Art, added: “We’re signing more international licensing agreements and supplying more diverse, innovative products than ever before, supporting our international partners with a dedicated international sales and marketing team will grow our business and develop new opportunities.

“As one of the world’s leading brands in Arts and Crafts, Compounds, Stationery, Puzzles, licensed and non-licensed goods, we feel we have a lot to offer. The establishment of a permanent base in Europe is a sign of the commitment we are making to nurture the growth of our international market.”

VP of International Sales, Oliver Williams, said: “As opportunities go, this is as good as it gets! I’ve watched Cra-Z-Art launch one hit product after another. The speed to market, the quality of product, and the scope of Cra-Z-Art’s offerings have always been impressive.

“Having joined, I see how energy and passion are present right across the company from Larry and Nellie and all the way through the various teams, and departments that together combine to form Cra-Z-Art. I’m both humbled and thrilled to have the chance to work with such a capable team, and I can’t wait to contribute to the success of Cra-Z-Art and its partners alike.”

The Manchester, England office is currently open for business.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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