VTech and LeapFrog join the TerraCycle toy recycling programme

The children’s educational toy and developmental learning products specialists, Leapfrog and VTech, have become the latest toy manufacturers to join the TerraCycle initiaitive of bringing greater sustainability measures to the toy space.

The newly announced recycling programme allows fans to send in select VTech and LeapFrog electronic learning devices and electronic toys to be properly disposed of and recycled. Each shipment sent to TerraCycle will earn collectors points that can then be donated to a non-profit, school, or charity.

Once collected, the electronic learning devices and electronic toys will be cleaned, melted into hard plastic and remolded to make new products from the recycled materials, such as playgrounds, picnic tables, and park benches.

“We are so excited to launch this new recycling program,” said Andy Keimach, president, VTech Electronics North America. “By partnering with TerraCycle, we are making it easier for parents to recycle electronic toys while making inroads to our ongoing sustainability goals for VTech and LeapFrog.”

Tom Szaky, TerraCycle founder and CEO, added: “TerraCycle’s mission has always been to ‘Eliminate the Idea of Waste’ and we’ve proven that solutions do exist for items that may seem difficult to recycle – even e-waste.

“VTech and LeapFrog not only share our commitment but have taken it to the next level through recycling initiatives like the VTech and LeapFrog Toys Recycling Program. Together we are partnering to reduce the impact of this type of waste on the environment, help pave the way for a greener future and protect the planet for the next generation.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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