The creative powerhouse, Summer Day Media, has joined forces with Toyologist, Peter Jenkinson as it looks to develop new business opportunities across the toy industry.
Founded by Alistair Bendyshe-Brown, Summer Day Media is an agency known for its branding and creative work on some of the biggest names in the toy space, including LEGO and Rubik’s. With Jenkinson taking up a position within business development through the partnership, Summer Day is now on a mission to bring its vision to the toy and licensing market.
“The seismic shift of late in how consumers are targeted means agility and adaptability to this constantly changing landscape are fundamental, what I saw in Summer Day and their ethos had me compelled to open a dialogue with them,” said Jenkinson.
Bendyshe-Brown, added: “We’ve had a solid few months recently and had in mind to move the agency up another gear so it was a timely introduction. With a varied background across the toy scene, his passion for play and straight-talking approach I felt Peter was a great match for the Summer Day brand.”