YouTube comedy channel Jacksfilms finds Kickstarter success for YIAY: The Board Game

The YouTube comedy channel, Jacksfilms, has made the leap from the virtual to the physical with the launch of its YIAY: The Board Game Kickstarter campaign, a project that has already hit 1300 per cent of its crowdfunding target.

YIAY: The Board Game is the physical version of the popular session found on the Jacksfilms channel, a comedy channel that currently boasts 4.71 million subscribers. YIAY (Yesterday I Asked You) aims to settle the debate on who’s the funniest in a friend group by pitting them against one another to see who can get the most laughs.

Cards in the game provide prompts from eight different categories. Each category places a different rule on how to answer the prompt, with actions such as draw, write riddles, rhyme, or even think of slogans.

Players take turns being the Host. The Host rolls the die and selects a card from the matching category. Everyone then has 60 seconds to write or draw their answer. Everyone else in the group answers based on what they think the Host will like best. The Host collects and reveals everyone’s answers, then chooses their favorite.

The game has been five years in the making and was fully funded via Kickstarter within 23 minutes of the campaign going live.

YIAY began as a series in 2015 on Jack’s YouTube channel, Jacksfilms. Every video ends with a question about a trending topic, but with a restriction on how to respond (four words, fill in the blank, draw a picture, and many others). Fans respond in comments and on Twitter, and the most hilarious ones make it into the next video.

Over the years, YIAY has expanded to take on many forms, including streams on Twitch and even a live show back before the pandemic.

“YIAY is always evolving, but the thing that remains constant is what this concept means to people: anyone can be a comedian,” said the company.

Check out the YIAY: The Board Game Kickstarter campaign here.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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