Bing brings in the IP protection experts Incopro as global demand for products continues to surge

Acamar Films has partnered with the brand protection experts Incopro to ensure the safety of its Bing products and live events as well as safeguard the trust of its consumers as the global demand for the pre-school property continues to surge.

The London-based animation studio has seen a ‘significant acceleration’ of the Bing licensing programme over the last 18 months, and has taken the action to support its licensees and their own growth with the IP with the safeguarding of the sale of Bing products and associated activities.

Incopro will be expediently tackling counterfeit product and activity across marketplaces and platforms globally, using takedown and enforcement measures, including tracking the marketplace, identifying counterfeit goods being sold and then issuing take down notices to the respective sellers.

Sparked by the launch of a brand-new toy line by Bing’s Master Toy partner Golden Bear – whose award-winning AW19 Bing range was its fastest-selling in years – along with a rapid international growth strategy, the number of Bing licensees and available products has hugely increased in the last couple of years.

Currently there are some 5,500 Bing products available across more than 60,000 points of sale.

Meanwhile, established in 2012, Incopro and its Talisman platform uses what it calls ‘highly sophisticated techniques’ to stay one step ahead of brand and e-commerce abuse. Its mission is to discover and act on infringing content and products.

Sandra Vauthier-Cellier, chief commercial officer, Acamar Films, said: “At Acamar we are committed to protecting our brand and we take counterfeit and online threats very seriously. We want to support our licensees against copycats and infringers and ensure that our consumers can trust every online interaction with Bing.

“Teaming up with Incopro, with its vast global expertise and leading technology, enables us to give a much stronger guarantee of that.”

Piers Barclay, chief strategy officer, Incopro, added: “We’re delighted to be partnering with Acamar Films to protect Bingsters from the risk of poor quality, unsafe counterfeits and the sadly growing number of threats to consumer trust online. We’re excited about the partnership ahead and that such a rapidly growing brand has joined our global community.”

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