The popular UK doll brand, Baby Annabell, has teamed up with some of the country’s leading children’s toy and play experts, including Dr Amanda Gummer and Heidi Skudder, to offer virtual advice and support for its online community in the brand’s new Ask the Experts campaign.
In the run up to Christmas, the UK toy and play expert, Dr Gummer, alongside The Parent and Baby Coach, Heidi Skudder, the family food and weaning expert Annabel Karmel, the play and development expert Danielle Manton-Kelly, and nutritionist and co-author of Wean in 15, Charlotte Stirling-Reed in a move to inspire play and offer parents and care-givers advice and tools surrounding development, nutrition, and sleep.
Each of the experts will provide exclusive tips and information in their respective area and will take part in a public Q&A via the brand’s Instagram channel. The aim of the campaign is to support parents and carers whilst at home with their little ones, showing the value of doll play and supporting imaginations.
In addition, there will be competitions and opportunities for followers to win their own Baby Annabell bundles before Christmas.
Kasia Leskow, Baby Annabell marketing manager, said: “The core of the Baby Annabell brand is all about children learning and developing through nurturing play, with our range of products reflecting this. We wanted to extend this by offering expert advice and support to our community in various areas of child development – and we’re very proud to have been able to partner with some of the UK’s leading experts to do this.
“We’re all aware that it’s a difficult time for everyone, including families at the moment, so hopefully we can offer a small hand of help in this time.”
The campaign kicked off on October 27th this year, when Manton-Kelly – known as The Enchanted Nanny – shared her expertise based on a 16-year career in childcare. With a passion for creating the best learning and play environments for children, she advised parents on how to ensure their families get the most stimulation through play and learning essential nurturing skills with Baby Annabell dolls.
From October 30th to November 2nd, cookery author and foodie influencer, Annabel Karmel has been offering exclusive recipes on the Baby Annabell Instagram channel. She has also been providing tips on how to support children in developing healthy eating habits – alongside play – and answering questions through the official Baby Annabell Instagram channel.
The activity will support the Baby Annabell Lunch Time range which includes the new Lunch Time Doll that ‘eats’ and ‘digests’, the ever popular interactive Lunch Time Table and other accessories which help to follow a realistic play pattern and encourages children to incorporate play into their daily routines – specifically mealtimes.
On top of this, throughout November, childhood development expert, Dr Amanda Gummer, will be hosting a blog on the Baby Annabell website with a key focus on how Baby Annabell dolls help children learn and build nurturing skills which are essential for social and emotional development.
Dr Gummer is also known for creating the Good Toy Guide, which is a national accreditation service, helping parents pick the best toys for their children, based on fun, skills development and ease of use.
Then, from November 9th to November 23rd, The Parent and Baby Coach – aka Heidi Skudder – will be offering advice and answering questions in a third Q&A regarding the importance of sleep and a bedtime routine. She will focus on how the Baby Annabell Sweet Dreams range encourages a bedtime routine through its realistic features and accessories.
Finally, on December 9th, SR Nutrition’s Charlotte Stirling Reed, will be offering nutritional advice to encourage families to eat well together. Fresh from the success of ‘Wean in 15’, the book she worked on with Joe Wicks, Stirling Reed will be sharing her advice and tips on the importance of a healthy eating and how the Baby Annabell Lunch Time, a new doll in the range, encourages this.